Performance Marketing Driven by Content

Travel & Hospitality

New trends in travel marketing

OverviewNo doubt advertising and mass media communication still has its place in the marketing of hospitality and travel, but content marketing, which speaks directly to the consumer is gaining more and more importance.
The increasing importance of having useful content online is highlighted by a study*1 commissioned by Google Inc., and conducted by Ipsos Media CT:

  • 68% of travellers now research online before they decide where to go and how to travel;
  • 42% use smartphones or tablets while travelling to get travel and vacation-related information.

Online content: more prospects

The study reveals many fascinating facts underlining the importance of having more useful content online:

  • 58% of leisure travellers and 64% of business travellers start their planning and booking process with search. This underlines the importance of content, centralto being found in organic search.
  • 66% of leisure travellers and 60% of business travellers will spend more time online before booking travel and accommodation.
  • 65% of business travellers book directly on company sites rather than via online travel-agencies–an increase of 11% year on year.
  • The Internet is pivotal in inspiring travel ideas as well as in planning travel. Next to word of mouth, the Internet is the most quoted source of inspiration for new travel. In planning travel, it is the most important source.

65% of travelers book travel directly on company sites more often than via online travel agencies.

There is little doubt that the Internet is everyone’s go-to for both inspiring travel ideas and in planning travel.

This means that it is now vital that your website is content rich, looks perfect in mobile, speaks the customer’s language, attract and retain visitors until they purchase. Tall order? Yes, but doable.

Content HQ can provide vital material that makes all the difference between your visitor clicking away or staying and buying:

  • Content in 200+ languages – because travel is a global industry
  • Social Media posts
  • Blog posts
  • Infographics
  • Mobile content
  • Magazines (digital/print)
  • Video
  • Websites

Get in touch with us to see how much of a difference we can make in your bookings!

How We Can Help Your Company?

What? The Value Our Scope of Work

Content strategy, audit and planning

Complete audit of existing content inventory across website, social, collateral - ensuring its consistent, high quality and compliant. Tick Icon Order Now
Content Manual

Content Manual

Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency. Tick Icon Order Now

Content Extranet

We will set up a repository (digital hub) for content creation, assets, work-flow, roles-wise, and partners with calendar, alerts & milestones for use across departments, agencies, managers.

Say goodbye to emailing, attachments, versions and time wasters.

Installation, customization, integration, testing & training at no extra charge. Order Now

Whitepapers: The topic, goal, length, sections, tone will be client’s preference across the below categories

Evaluator’s guide: to explain the features and benefits. Usually a backgrounder.

Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor.

Overview: An overview, or to redefine a market niche favorable to a certain vendor.

Position paper: to argue for a certain approach to solving a problem, like an opinion piece.

Briefing: high-level features for journalists and analysts at launch.

Special report: Any type of hybrid white paper.

Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms. Each whitepaper will have up to 2,000 words.

Work includes research, writing, editing, email/phone interviews with the, proof-reading & expert review.

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Infographics & Charts

Visual presentations, about a topic to grab viewers' attention in style in print, mobile and web. Used by more than half of B2B companies to prove a point with data. We will create the script, design – including icons, images, illustrations. Order Now
Case Study

Case Studies

The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies. Either vertical, role based (marketing, IT, HR), need and challenge-based mapped against client’s products or service. Order Now

Newsletters & Corporate Magazine

Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies. Design of newsletter, HTML, text & mobile version for any device, or email client with tracking and analytics.

We will create, translate the & provide the ‘ready to send’ format.

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Data Sheets

Data sheets

Technical details for niche audience. Content & Design Order Now
presentations

Presentations (PPT/Web-based) decks

3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions. Content & Design Order Now

User Guides

Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service. Tick Icon Order Now
Videos

Videos & Animation

Ideal for training, help desk, users, sales, explainer, demos, and marketing a product or service for the website, social media, presentations, events to grab the audience's attention. Script, design, translation and voice over in any language, subtitles with ready to use web & mobile friendly videos. Order Now
webinars

Webinars/Webcasts

Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A. Tick Icon Order Now
SMO

Social Media Optimization

Stream of fresh blog and social content with daily tweets, news, updates, optimized for Twitter, LinkedIn, Instagram, Pinterest and Facebook. Content creation and curation, scheduling, distribution, translation & tracking. Order Now

Flyers/Brochures/Special Guides

Marketing collateral Content, design & translation Order Now
Press

Kits (Press, Sales, Customer & Partner)

The branded kit will consist of a folder with card holder and slots for the various brochures, USB etc with vertical specific brochure and case study. Product demo-scripting, video recording, voice over - design, animation, presentation. Order Now
Proposal

RFP (Proposals, tenders)

Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales. Tick Icon Order Now
Articles

Articles (Thought Leadership):

Ghost writing guest columns on behalf of client for blogs, newspapers, magazines. Tick Icon Order Now
Direct Mailer

Direct Mailers

For print and email – precise and persuasive. Tick Icon Order Now
Speeches

Executive Speeches

For events, conferences and meetings. Tick Icon Order Now
Report

Custom Research Reports

To collate data, backed by primary and, secondary research with expert validation. Tick Icon Order Now
SEO

Multi-lingual SEO

Complete audit, optimizing the site with meta-tags, keywords, back-links, and increasing traffic for lead generation. Tick Icon Order Now
Translation

Translation & Localization:

By providing localized content in the customer's native language make a bigger, wider impact. We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response. Order Now
Manuals

Manuals
(Product, Technical, Sales, HR)

Improve, standardize and edit existing or create new manuals. Tick Icon Order Now
Content Monitoring

Social & Media Content Monitoring:

-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.

-The content can be circulated via website, blog, social media and, newsletters for SEO.

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