Performance Marketing Driven by Content

Candidate or Customer?

OverviewNot so long ago, advertising, direct mail, head hunters, job classifieds constituted marketing in the HR marketplace. But there are major changes happening related to changes in user behaviour because of the immediacy and directness of the new media.
The HR market is said to be worth over USD 1 trillion and growing. The size and attractiveness of this market have attracted hordes of new players.
To stay competitive, HR vendors need to take note of the changes sweeping the marketing world. On the one hand, communications can be more targeted, precise and measurable; on the other, customers are no longer passive recipients. They seek information and tools to make their roles easier and more effective.
To respond, we need to change strategy and tactics. Content marketing is ideal for this new environment.

5 ways to keep ahead of your HR competitors

Buyer behaviour and preferences are changing fast. In this scenario, if you remain behind, you're probably not meeting your prospects' needs. Unless you get in tune with market requirements, your prospects and customers may drift toward your competition.

Here are some insights to help you stay abreast:

Effective Content Maximizes Results: Almost 90% of B2B content consumers testify that online content has a moderate to major impact on their vendor selection, according to a the Chief Marketing Officer Council.

Your website is the focal point: Buyers rate vendor websites as their main source - higher than conventional sources like peers, analysts, media and conferences.

Information first: Buyers are thirsty for information before they decide. They want to compare and research. An automated series of emails can provide customers who sign up with free education and information, priming them for the sales call.

Tailor your product: Ultimately, the product must stand the test of use. Buyers want products and services that make their jobs easier. Your client interaction will provide the data you need to give exactly the product/service your client needs.

After the sale: It doesn't end with the sale. To retain your customer, you must keep up the conversation and nurture the relationship. Continue providing education, training and support.

Content HQ: your content partner for HR

High quality content—lots of it—is an important component of your content strategy. Content HQ excels in this.

Some types of content we produce:

  • Blog posts
  • Articles
  • Infographics
  • Newsletters (online/print)
  • Research reports
  • Presentations (online/offline)
  • Mobile content
  • Mobile apps
  • Ebooks/print books
  • Magazines (digital/print)
  • Podcast scripts
  • Video scripts
  • Social media posts
  • Syndicated content
  • Materials for in-person/virtual events
  • White papers
  • Case studies
  • Annual reports
  • Websites/blogs

Contact us to produce exactly the kind of content your customers are looking for.

How We Can Help Your Company?

What? The Value Our Scope of Work

Content strategy, audit and planning

Complete audit of existing content inventory across website, social, collateral - ensuring its consistent, high quality and compliant. Tick Icon Order Now
Content Manual

Content Manual

Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency. Tick Icon Order Now

Content Extranet

We will set up a repository (digital hub) for content creation, assets, work-flow, roles-wise, and partners with calendar, alerts & milestones for use across departments, agencies, managers.

Say goodbye to emailing, attachments, versions and time wasters.

Installation, customization, integration, testing & training at no extra charge. Order Now

Whitepapers: The topic, goal, length, sections, tone will be client’s preference across the below categories

Evaluator’s guide: to explain the features and benefits. Usually a backgrounder.

Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor.

Overview: An overview, or to redefine a market niche favorable to a certain vendor.

Position paper: to argue for a certain approach to solving a problem, like an opinion piece.

Briefing: high-level features for journalists and analysts at launch.

Special report: Any type of hybrid white paper.

Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms. Each whitepaper will have up to 2,000 words.

Work includes research, writing, editing, email/phone interviews with the, proof-reading & expert review.

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Infographics & Charts

Visual presentations, about a topic to grab viewers' attention in style in print, mobile and web. Used by more than half of B2B companies to prove a point with data. We will create the script, design – including icons, images, illustrations. Order Now
Case Study

Case Studies

The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies. Either vertical, role based (marketing, IT, HR), need and challenge-based mapped against client’s products or service. Order Now

Newsletters & Corporate Magazine

Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies. Design of newsletter, HTML, text & mobile version for any device, or email client with tracking and analytics.

We will create, translate the & provide the ‘ready to send’ format.

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Data Sheets

Data sheets

Technical details for niche audience. Content & Design Order Now
presentations

Presentations (PPT/Web-based) decks

3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions. Content & Design Order Now

User Guides

Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service. Tick Icon Order Now
Videos

Videos & Animation

Ideal for training, help desk, users, sales, explainer, demos, and marketing a product or service for the website, social media, presentations, events to grab the audience's attention. Script, design, translation and voice over in any language, subtitles with ready to use web & mobile friendly videos. Order Now
webinars

Webinars/Webcasts

Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A. Tick Icon Order Now
SMO

Social Media Optimization

Stream of fresh blog and social content with daily tweets, news, updates, optimized for Twitter, LinkedIn, Instagram, Pinterest and Facebook. Content creation and curation, scheduling, distribution, translation & tracking. Order Now

Flyers/Brochures/Special Guides

Marketing collateral Content, design & translation Order Now
Press

Kits (Press, Sales, Customer & Partner)

The branded kit will consist of a folder with card holder and slots for the various brochures, USB etc with vertical specific brochure and case study. Product demo-scripting, video recording, voice over - design, animation, presentation. Order Now
Proposal

RFP (Proposals, tenders)

Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales. Tick Icon Order Now
Articles

Articles (Thought Leadership):

Ghost writing guest columns on behalf of client for blogs, newspapers, magazines. Tick Icon Order Now
Direct Mailer

Direct Mailers

For print and email – precise and persuasive. Tick Icon Order Now
Speeches

Executive Speeches

For events, conferences and meetings. Tick Icon Order Now
Report

Custom Research Reports

To collate data, backed by primary and, secondary research with expert validation. Tick Icon Order Now
SEO

Multi-lingual SEO

Complete audit, optimizing the site with meta-tags, keywords, back-links, and increasing traffic for lead generation. Tick Icon Order Now
Translation

Translation & Localization:

By providing localized content in the customer's native language make a bigger, wider impact. We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response. Order Now
Manuals

Manuals
(Product, Technical, Sales, HR)

Improve, standardize and edit existing or create new manuals. Tick Icon Order Now
Content Monitoring

Social & Media Content Monitoring:

-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.

-The content can be circulated via website, blog, social media and, newsletters for SEO.

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