Performance Marketing Driven by Content

IT & Telecom

The Gathering Cloud

OverviewThe companies that will flourish through this change are the ones who will be able to communicate value to their customers as opposed to just promoting their product features.
ICT companies need to reconsider how they communicate with their customers. Customers are demanding more than just a promotional message. They are looking for value: information, tools and options that will help make decisions about their businesses.
Just what is involved in providing value rather than just the usual sales pitch? Content marketing may be the solution.

Convey Value by Sharing Content

Content is more informative than the traditional advertising message. It's less about getting the customer to buy and more about helping with a problem they might be facing. This is real value and keeps the customer coming back for more. Chances of a purchase soar.

Most marketers say they are using content, but few reap the results others report. What could be wrong? Your content program could be getting mired in one the following areas:

Do you know new media? ICT companies must become media-savvy. Discover where the prospects are, what they are looking for, and deliver relevant content.

Don’t hide your content. Many IT companies have useful information, but it’s posted only on company websites or blogs. Content must be discovered and consumed to be useful: it should be distributed as widely as possible all over the web – on social media, newsletters, printed versions, third-party sites and more.

Are you capturing leads? Free access to case studies, white papers, and industry reports will entice prospects into joining your list. You can then begin an ongoing conversation. Highlight the value your products and services bring to their specific needs.

Deliver timely, relevant and useful content. It is easy to fall into the trap of offering generic, one-size-fits-all content. Your content must be tailored to customers' needs to help differentiate it from all the noise.

Create awesome content

One of the biggest challenges an ICT company faces is producing enough high-quality content today’s customers expect.

This is where Content HQ can help. We have domain expertise as well as writing, editing and translation skills. We can produce:

  • Annual reports
  • Articles
  • Blog posts
  • Case studies
  • Infographics
  • Mobile apps
  • Mobile content
  • Newsletters (online/print)
  • Presentations (online/offline)
  • Research reports
  • Social media posts
  • Syndicated content
  • Videos (explainers, demos, walk throughs)
  • Websites/blogs
  • White papers

Get in touch with us and let us know what you need.

How We Can Help Your Company?

What? The Value Our Scope of Work

Content strategy, audit and planning

Complete audit of existing content inventory across website, social, collateral - ensuring its consistent, high quality and compliant. Tick Icon Order Now
Content Manual

Content Manual

Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency. Tick Icon Order Now

Content Extranet

We will set up a repository (digital hub) for content creation, assets, work-flow, roles-wise, and partners with calendar, alerts & milestones for use across departments, agencies, managers.

Say goodbye to emailing, attachments, versions and time wasters.

Installation, customization, integration, testing & training at no extra charge. Order Now

Whitepapers: The topic, goal, length, sections, tone will be client’s preference across the below categories

Evaluator’s guide: to explain the features and benefits. Usually a backgrounder.

Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor.

Overview: An overview, or to redefine a market niche favorable to a certain vendor.

Position paper: to argue for a certain approach to solving a problem, like an opinion piece.

Briefing: high-level features for journalists and analysts at launch.

Special report: Any type of hybrid white paper.

Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms. Each whitepaper will have up to 2,000 words.

Work includes research, writing, editing, email/phone interviews with the, proof-reading & expert review.

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Infographics & Charts

Visual presentations, about a topic to grab viewers' attention in style in print, mobile and web. Used by more than half of B2B companies to prove a point with data. We will create the script, design – including icons, images, illustrations. Order Now
Case Study

Case Studies

The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies. Either vertical, role based (marketing, IT, HR), need and challenge-based mapped against client’s products or service. Order Now

Newsletters & Corporate Magazine

Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies. Design of newsletter, HTML, text & mobile version for any device, or email client with tracking and analytics.

We will create, translate the & provide the ‘ready to send’ format.

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Data Sheets

Data sheets

Technical details for niche audience. Content & Design Order Now
presentations

Presentations (PPT/Web-based) decks

3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions. Content & Design Order Now

User Guides

Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service. Tick Icon Order Now
Videos

Videos & Animation

Ideal for training, help desk, users, sales, explainer, demos, and marketing a product or service for the website, social media, presentations, events to grab the audience's attention. Script, design, translation and voice over in any language, subtitles with ready to use web & mobile friendly videos. Order Now
webinars

Webinars/Webcasts

Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A. Tick Icon Order Now
SMO

Social Media Optimization

Stream of fresh blog and social content with daily tweets, news, updates, optimized for Twitter, LinkedIn, Instagram, Pinterest and Facebook. Content creation and curation, scheduling, distribution, translation & tracking. Order Now

Flyers/Brochures/Special Guides

Marketing collateral Content, design & translation Order Now
Press

Kits (Press, Sales, Customer & Partner)

The branded kit will consist of a folder with card holder and slots for the various brochures, USB etc with vertical specific brochure and case study. Product demo-scripting, video recording, voice over - design, animation, presentation. Order Now
Proposal

RFP (Proposals, tenders)

Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales. Tick Icon Order Now
Articles

Articles (Thought Leadership):

Ghost writing guest columns on behalf of client for blogs, newspapers, magazines. Tick Icon Order Now
Direct Mailer

Direct Mailers

For print and email – precise and persuasive. Tick Icon Order Now
Speeches

Executive Speeches

For events, conferences and meetings. Tick Icon Order Now
Report

Custom Research Reports

To collate data, backed by primary and, secondary research with expert validation. Tick Icon Order Now
SEO

Multi-lingual SEO

Complete audit, optimizing the site with meta-tags, keywords, back-links, and increasing traffic for lead generation. Tick Icon Order Now
Translation

Translation & Localization:

By providing localized content in the customer's native language make a bigger, wider impact. We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response. Order Now
Manuals

Manuals
(Product, Technical, Sales, HR)

Improve, standardize and edit existing or create new manuals. Tick Icon Order Now
Content Monitoring

Social & Media Content Monitoring:

-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.

-The content can be circulated via website, blog, social media and, newsletters for SEO.

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