Content for Growth
If yours is a small and young business, your marketing should be focussed at least as much on awareness as on generating leads and converting them. To get new customers, they must first know you exist, learn more about you, how you are relevant to them, and how they can profit by aligning themselves with you.
This challenge is best met by marketing with content. Content markets by spreading useful, timely and relevant information. This is your highest priority until you have established yourself as a competent player.
Even after you've established yourself, content will introduce new prospects, and nurture them into customers who buy from you again and again.
High quality content works to build and nurture relationships, so the prospect feels favourable towards you. This positive emotion can be parlayed into a ready-to-buy mind-set—again through appropriate, contextual content.
Components of your Content
As a start-up or SME, your content needs canbe brought under five headings:
Website: Your web content should be SEO optimized to show up on searches for specific keywords; at the same time have content that is helpful to prospective visitors.
Sales Kit: The Sales Kit needs to be pulled together so as not to conflict with the online material; It should also have consistency and coherence.
Content Calendar: You may plan to run campaigns on search, email, social media or banners. It's useful to keep a monthly calendar that details the content and dates on which it is shared; it will include blog-posts, website updates, social media posts, infographics etc.
Ideas and Reports: White papers and reports help establish you as an authority in your field. It is important to be a thought leader to whom others in the industry turn for opinions and ideas.
Tactical: You will need to develop content for specific events that happen either within your company, such as a new leadership hire, trade shows and conferences.
Content HQ: Your go-to for content
As a new or small business owner, your days will typically be filled with having to play all kinds of roles from CEO to errands boy. Content HQ can take on the burden of producing high-quality, timely content for all your marketing needs:
- Blog posts
- Newsletters (online/print)
- Research reports
- Presentations (online/offline)
- Mobile content
- Mobile apps
- Ebooks/print books
- Magazines (digital/print)
- Podcast scripts
- Video scripts
- Social Media posts
- Syndicated content
- Materials for in-person/virtual events
- White papers
- Case Studies
- Annual Reports
Call us now and see how we can help take your business to the heights it deserves!
How We Can Help Your Company?
|What?||The Value||Our Scope of Work|
Content strategy, audit and planning
|Complete audit of client’s existing content inventory across website, social channels, marketing collateral - ensuring its consistent, high quality and compliant.||Order Now|
|We will set up a content marketing repository (digital hub) for content creation, assets, work-flow, resources, roles-wise, and partners with calendar, alerts& milestones for use across client’s departments, agencies, product managers.|
Say goodbye to emailing Word files, attachments, versions and other time wasters.
|Installation, customization, integration, testing & training at no extra charge.||Order Now|
Whitepapers: The white paper topic, goal, length, sections, material, tone will be client’s preference across the below categories
Evaluator’s guide: to explain the features and benefits to a prospect. Usually a backgrounder.
Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor.
Overview: An overview of a certain market, or to redefine a market niche favorable to a certain vendor. Usually a problem/solution flavor.
Position paper: to argue for a certain approach to solving a problem, rather like an opinion piece. Usually a problem/solution.
Product briefing: high-level features, for journalists and analysts at launch.
Special report: Any type of hybrid white paper.
|Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms.||Each whitepaper will have up to 2,000 words.|
Work includes research, writing, editing, email/phone interviews with the concerned customer, proof-reading & expert review.
Infographics & Charts
|Visual presentations, charts of key ideas about a topicto grab viewers' attention and get your point across in style in print, mobile and web. Used by more than half of B2B companies to prove a point with hard data.||We will create the script, Design – including icons, images, flow-charts, illustrations and ensure.||Order Now|
Case Studies/Customer Success Stories
|The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies.||Either vertical (government, SMB, corporate, retail etc), role based (marketing, IT, HR,), need and challenge-based mapped against client’s products or service.||Order Now|
Newsletters & Corporate Magazine
|Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies.||Design of newsletter, HTML, text & mobile version for any device, or email client with detailed tracking and analytics.|
We will create, translate the & provide the ‘ready to send’ format to client’s marketing team.
Videos & Animation
|Ideal for training, help desk, users, sales, HR, explainer, demos, and marketing a complex product or servicefor the website, social media, presentations, events to grab the audience's attention in minutes.||Script, design, translation and voice over in any major language, subtitles with ready to use web & mobile friendly videos.||Order Now|
Social Media Optimization
|Stream of fresh blog and social content with daily tweets, sharing news, updates, trends optimized Twitter, LinkedIn, Instagram, Pinterest and Facebook.||Content creation and curation, scheduling, distribution, translation &tracking.||Order Now|
Kits (Press, Sales, Customer & Partner, Distributors)
|The branded kit will consist of a folder with card holder and slots for the various brochures, CD, USB etc with vertical specific brochure and case study.||Product demo-scripting, video recording, voice over - design, animation, building vertical specific presentation.||Order Now|
Translation & Localization:
|Customers do not necessarily speak or read English on consumer facing content like websites, apps, collateral. By providing localized content in their native language make a bigger, wider impact.||We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response.||Order Now|
Social & Media Content Monitoring:
|-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.|
-The content can be circulated via website, blog, social media, newsletters for SEO.