Old wine in a new bottle
"Content marketing is a new term for an old practice that is being turbocharged by digital technologies"
- David Pembroke, CEO, ContentGroup
Nonprofits have been using content marketing for a long time. Annual reports, dedicated magazines, newsletters, blog posts, articles, success stories, whitepapers, webcasts, podcasts, video, in-person events, ebooks, research reports... all these fall under the head of content marketing.
If you've used any of the above, as you're almost certain to have, you're already using content marketing.
Are you getting the most out of your content?
How non-profits are getting the most out of their content
Your content strategy must take into account the demographics of the people who will become your participants, supporters and volunteers.Some of them (the older set) are uncomfortable with new media such as social networks, while others (the younger ones) prefer to use Twitter, Whatsapp and Facebook to communicate.
The growth of these new channels influences how you deliver your message.
What you say - your content - is affected both by the diversity of your constituents as well as by the growth in the media channels available to you, not least because you are no longer in sole control of your message. A lot of content is user-generated.
Mashable.com reports on 5 non-profits that demonstrate stellar use of content marketing.*1 By using multiple channels, by leveraging user-generated content, by empowering staff to be more creative, organizations like March of Dimes and Best Friends Animal Socienty created success stories.
According to Penelope Burk of Cygnus Donor Research, 83% of donors do some research online before making a giving decision*2. This is a clear opportunity for non-profits, because you have some degree of control over the content they will see, such as on your website, blogs, offline publications and social media.
One statistic that sets alarm bells ringing is that of all first time donors only 35 to 40% give a second time - donor attrition rates are rising*3. Nonprofits are failing to engage their communities in relevant and meaningful ways that would keep them interested in the cause. Content marketing has a huge role to play in remedying this.
Outsource your content creation
Here is how Content HQ can help nonprofits with content marketing: We create:
- White papers
- Case Studies
- Social Media posts
- blog posts
- newsletters (online/print)
- presentations (online/offline)
- research reports
- mobile content
- mobile apps
- eBooks/print books
- Magazines (digital/print)
- podcast scripts
- video scripts
- Syndicated content
- materials for in-person/virtual events
- Annual Reports
- Game Creation
We are experts in writing, editing, translation. We can also help with identifiying publishers to distribute your content.Get in touch with us and give your content strategy a major fillip.
How We Can Help Your Company?
|What?||The Value||Our Scope of Work|
Content strategy, audit and planning
|Complete audit of client’s existing content inventory across website, social channels, marketing collateral - ensuring its consistent, high quality and compliant.||Order Now|
|We will set up a content marketing repository (digital hub) for content creation, assets, work-flow, resources, roles-wise, and partners with calendar, alerts& milestones for use across client’s departments, agencies, product managers.|
Say goodbye to emailing Word files, attachments, versions and other time wasters.
|Installation, customization, integration, testing & training at no extra charge.||Order Now|
Whitepapers: The white paper topic, goal, length, sections, material, tone will be client’s preference across the below categories
Evaluator’s guide: to explain the features and benefits to a prospect. Usually a backgrounder.
Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor.
Overview: An overview of a certain market, or to redefine a market niche favorable to a certain vendor. Usually a problem/solution flavor.
Position paper: to argue for a certain approach to solving a problem, rather like an opinion piece. Usually a problem/solution.
Product briefing: high-level features, for journalists and analysts at launch.
Special report: Any type of hybrid white paper.
|Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms.||Each whitepaper will have up to 2,000 words.|
Work includes research, writing, editing, email/phone interviews with the concerned customer, proof-reading & expert review.
Infographics & Charts
|Visual presentations, charts of key ideas about a topicto grab viewers' attention and get your point across in style in print, mobile and web. Used by more than half of B2B companies to prove a point with hard data.||We will create the script, Design – including icons, images, flow-charts, illustrations and ensure.||Order Now|
Case Studies/Customer Success Stories
|The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies.||Either vertical (government, SMB, corporate, retail etc), role based (marketing, IT, HR,), need and challenge-based mapped against client’s products or service.||Order Now|
Newsletters & Corporate Magazine
|Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies.||Design of newsletter, HTML, text & mobile version for any device, or email client with detailed tracking and analytics.|
We will create, translate the & provide the ‘ready to send’ format to client’s marketing team.
Videos & Animation
|Ideal for training, help desk, users, sales, HR, explainer, demos, and marketing a complex product or servicefor the website, social media, presentations, events to grab the audience's attention in minutes.||Script, design, translation and voice over in any major language, subtitles with ready to use web & mobile friendly videos.||Order Now|
Social Media Optimization
|Stream of fresh blog and social content with daily tweets, sharing news, updates, trends optimized Twitter, LinkedIn, Instagram, Pinterest and Facebook.||Content creation and curation, scheduling, distribution, translation &tracking.||Order Now|
Kits (Press, Sales, Customer & Partner, Distributors)
|The branded kit will consist of a folder with card holder and slots for the various brochures, CD, USB etc with vertical specific brochure and case study.||Product demo-scripting, video recording, voice over - design, animation, building vertical specific presentation.||Order Now|
Translation & Localization:
|Customers do not necessarily speak or read English on consumer facing content like websites, apps, collateral. By providing localized content in their native language make a bigger, wider impact.||We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response.||Order Now|
Social & Media Content Monitoring:
|-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.|
-The content can be circulated via website, blog, social media, newsletters for SEO.