The Gathering Cloud
The companies that will flourish through this change are the ones who will be able to communicate value to their customers as opposed to just promoting their product features.
ICT companies need to reconsider how they communicate with their customers. Customers are demanding more than just a promotional message. They are looking for value: information, tools and other options that will help make decisions about their businesses.
Just what is involved in providing value rather than just the usual sales pitch? Content marketingmay be the solution.
Convey Value by Sharing Content
Content is more informative than the traditional advertising message. It's less about getting the customer to buy and more about helping with a problem they might be facing. This is real value and keeps the customer coming back for more. Chances of a purchase soar.
Most marketers say they are using content, but few reap the results others report. What could be wrong? Your content program could be getting mired in one the following areas:
Do you knownew media? ICT companies must become media-savvy. Discover where on the web prospects are, what they are looking for, and deliver relevant content to them.
Don’t hide your content. Many IT companies have useful information, but it’s posted only on company websites or blogs. Content must be discovered and consumed to be useful: it should be distributed as widely as possible all over the web – on social media, in newsletters, printed versions, third-party sites and more.
Are you capturing leads? Free access to case studies, white papers, and industry reports will entice prospects into joining your list. You can then begin an ongoing conversation. Highlight the value your products and services bring to their specific needs.
Deliver timely, relevant and useful content. It is easy to fall into the trap of offering generic, one-size-fits-all content. Your content mustbe tailored to customers' needs to help differentiate it from all the noise.
Content HQ: Create awesome content
One of the biggest challenges an ICT company faces is producing enough high-qualitycontent today’s customers have come to expect.
This is where Content HQ can help. We have domain expertise as well as writing, editing and translation skills. We can produce:
- Annual reports
- Blog posts
- Case studies
- Materials for in-person/virtual events
- Mobile apps
- Mobile content
- Newsletters (online/print)
- Presentations (online/offline)
- Research reports
- Social media posts
- Syndicated content
- Videos (explainers, demos, walk throughs)
- White papers
Get in touch with us and let us know what you need.
How We Can Help Your Company?
|What?||The Value||Our Scope of Work|
Content strategy, audit and planning
|Complete audit of client’s existing content inventory across website, social channels, marketing collateral - ensuring its consistent, high quality and compliant.||Order Now|
|We will set up a content marketing repository (digital hub) for content creation, assets, work-flow, resources, roles-wise, and partners with calendar, alerts& milestones for use across client’s departments, agencies, product managers.|
Say goodbye to emailing Word files, attachments, versions and other time wasters.
|Installation, customization, integration, testing & training at no extra charge.||Order Now|
Whitepapers: The white paper topic, goal, length, sections, material, tone will be client’s preference across the below categories
Evaluator’s guide: to explain the features and benefits to a prospect. Usually a backgrounder.
Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor.
Overview: An overview of a certain market, or to redefine a market niche favorable to a certain vendor. Usually a problem/solution flavor.
Position paper: to argue for a certain approach to solving a problem, rather like an opinion piece. Usually a problem/solution.
Product briefing: high-level features, for journalists and analysts at launch.
Special report: Any type of hybrid white paper.
|Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms.||Each whitepaper will have up to 2,000 words.|
Work includes research, writing, editing, email/phone interviews with the concerned customer, proof-reading & expert review.
Infographics & Charts
|Visual presentations, charts of key ideas about a topicto grab viewers' attention and get your point across in style in print, mobile and web. Used by more than half of B2B companies to prove a point with hard data.||We will create the script, Design – including icons, images, flow-charts, illustrations and ensure.||Order Now|
Case Studies/Customer Success Stories
|The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies.||Either vertical (government, SMB, corporate, retail etc), role based (marketing, IT, HR,), need and challenge-based mapped against client’s products or service.||Order Now|
Newsletters & Corporate Magazine
|Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies.||Design of newsletter, HTML, text & mobile version for any device, or email client with detailed tracking and analytics.|
We will create, translate the & provide the ‘ready to send’ format to client’s marketing team.
Videos & Animation
|Ideal for training, help desk, users, sales, HR, explainer, demos, and marketing a complex product or servicefor the website, social media, presentations, events to grab the audience's attention in minutes.||Script, design, translation and voice over in any major language, subtitles with ready to use web & mobile friendly videos.||Order Now|
Social Media Optimization
|Stream of fresh blog and social content with daily tweets, sharing news, updates, trends optimized Twitter, LinkedIn, Instagram, Pinterest and Facebook.||Content creation and curation, scheduling, distribution, translation &tracking.||Order Now|
Kits (Press, Sales, Customer & Partner, Distributors)
|The branded kit will consist of a folder with card holder and slots for the various brochures, CD, USB etc with vertical specific brochure and case study.||Product demo-scripting, video recording, voice over - design, animation, building vertical specific presentation.||Order Now|
Translation & Localization:
|Customers do not necessarily speak or read English on consumer facing content like websites, apps, collateral. By providing localized content in their native language make a bigger, wider impact.||We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response.||Order Now|
Social & Media Content Monitoring:
|-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.|
-The content can be circulated via website, blog, social media, newsletters for SEO.