But we're Government...!
The power of content marketing to attract and retain prospects and to convert them into customers is well-established. But what does this have to do with Government? After all, you're not sellling anybody anything.
On the other hand: You have information that you want to disseminate as widely as possible. You want more citizes to view, engage with your content.
Content marketing, for government, is "a strategic marketing approach, of creating valuable, relevant, and consistent content to attract and acquire clearly defined audiences with the objective of driving meaningful engagement with citizens."
Creating compelling content engages citizens in positive ways, and keeps them coming back for more. And that is, after what you want.
Content for Government: Compulsions and restraints
Not every government department has the budget of a corporate behemoth. Not only is the average government agency strapped for cash as compared to a corporate entity, it is also hamstrung by political compulsions. A government agency has to stay within the bounds of political correctness.
Yet, working within these constraints, some government departments have done outstanding work with their content channels:
- The Queensland Police Facebook account now has more followers than a leading daily, the Courier-Mail, has subscribers.
- The Department of Human Services in Australia set up Facebook and Twitter accounts to huge public approval and participation; this also cut down the number of letters they were sending, the frequency of which was becoming unmamageable for the recipients.
More government agency’s constituency now preferthe directness of online channels given the interactivity and personalization possible.
Governments must move to reach their citizens with timely and relevant content in order to engage them more fully in civic and political processes.
Web-wide consistency in content
Content HQ can help you create that connection with the public that makes all the difference in governance. Your content can take the form of:
- Blog posts
- Ebooks/print books
- Magazines (digital/print)
- Materials for in-person/virtual events
- Mobile app
- Mobile content
- Newsletters (online/print)
- Podcast scripts
- Presentations (online/offline)
- Social Media posts
- Syndicated content
- Video scripts
We can help you build the bridges you need to carry with you the community at large.
How We Can Help Your Company?
|What?||The Value||Our Scope of Work|
Content strategy, audit and planning
|Complete audit of client’s existing content inventory across website, social channels, marketing collateral - ensuring its consistent, high quality and compliant.||Order Now|
|We will set up a content marketing repository (digital hub) for content creation, assets, work-flow, resources, roles-wise, and partners with calendar, alerts& milestones for use across client’s departments, agencies, product managers.|
Say goodbye to emailing Word files, attachments, versions and other time wasters.
|Installation, customization, integration, testing & training at no extra charge.||Order Now|
Whitepapers: The white paper topic, goal, length, sections, material, tone will be client’s preference across the below categories
Evaluator’s guide: to explain the features and benefits to a prospect. Usually a backgrounder.
Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor.
Overview: An overview of a certain market, or to redefine a market niche favorable to a certain vendor. Usually a problem/solution flavor.
Position paper: to argue for a certain approach to solving a problem, rather like an opinion piece. Usually a problem/solution.
Product briefing: high-level features, for journalists and analysts at launch.
Special report: Any type of hybrid white paper.
|Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms.||Each whitepaper will have up to 2,000 words.|
Work includes research, writing, editing, email/phone interviews with the concerned customer, proof-reading & expert review.
Infographics & Charts
|Visual presentations, charts of key ideas about a topicto grab viewers' attention and get your point across in style in print, mobile and web. Used by more than half of B2B companies to prove a point with hard data.||We will create the script, Design – including icons, images, flow-charts, illustrations and ensure.||Order Now|
Case Studies/Customer Success Stories
|The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies.||Either vertical (government, SMB, corporate, retail etc), role based (marketing, IT, HR,), need and challenge-based mapped against client’s products or service.||Order Now|
Newsletters & Corporate Magazine
|Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies.||Design of newsletter, HTML, text & mobile version for any device, or email client with detailed tracking and analytics.|
We will create, translate the & provide the ‘ready to send’ format to client’s marketing team.
Videos & Animation
|Ideal for training, help desk, users, sales, HR, explainer, demos, and marketing a complex product or servicefor the website, social media, presentations, events to grab the audience's attention in minutes.||Script, design, translation and voice over in any major language, subtitles with ready to use web & mobile friendly videos.||Order Now|
Social Media Optimization
|Stream of fresh blog and social content with daily tweets, sharing news, updates, trends optimized Twitter, LinkedIn, Instagram, Pinterest and Facebook.||Content creation and curation, scheduling, distribution, translation &tracking.||Order Now|
Kits (Press, Sales, Customer & Partner, Distributors)
|The branded kit will consist of a folder with card holder and slots for the various brochures, CD, USB etc with vertical specific brochure and case study.||Product demo-scripting, video recording, voice over - design, animation, building vertical specific presentation.||Order Now|
Translation & Localization:
|Customers do not necessarily speak or read English on consumer facing content like websites, apps, collateral. By providing localized content in their native language make a bigger, wider impact.||We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response.||Order Now|
Social & Media Content Monitoring:
|-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.|
-The content can be circulated via website, blog, social media, newsletters for SEO.