Do agencies (Digital, PR, Content, Advertising) need their own content marketing program?
The short answer: Yes.
Many agencies, large and small have seen business grow as a result of a focussed content marketing strategy.
Depending on your client profile, you need to fine-tune strategy, focus more on blog-posts, or produce more off-site content—say on Instagram or Pinterest. It needs committment and it takes budget, but yes, you definitely can transform business development by doing content marketing for your own agency.
What it takes for agencies to do their own content?
Committment to a content marketing initiative will need you to allocate resources to these functions:
- Writing: Since more is more in content marketing, you need to produce a large amount of content. Having writers dedicated to your own content can help.
- Editing: Quality is all-important; a good editor should be able to ensure accuracy and consistency of brand voice.
- Placement: You need people with a sales instinct to be able to identify potential off-site publishers reach out to them, and maintain relationships with them.
- If you have a large content team, you also need managerial functions like Director of Content, Content Manager, and so on.
Some pointers to a good content marketing program:
- As indicated above, less is not more in content. The more content you produce and distribute, the better.
- This content should be spread all over - not just on your website. Reach people who are not even site visitors this way.
- SEO should be built into every piece of content.
- Participate in online events, comment on blogs, attend webinars - in short be seen in places appropriate to your industry.
Committment to content marketing should come from the top. It is easy to get derailed by otherclient requirements or inhouse jobs. Your content marketing is important and should not take the backseat.
Web-wide consistency in content
We can cover all the functions that content marketing takes – Writing, Editing, Placement. We produce content of many different kinds and forms:
- Social Media posts
- Blog posts
- Newsletters (online/print)
- Presentations (online/offline)
- Mobile content
- Mobile apps
- Ebooks/print books
- Magazines (digital/print)
- Syndicated content
- Materials for in-person/virtual events
Reduce your time and cost commitments. Entrust your content marketing to us.
How We Can Help Your Company?
|What?||The Value||Our Scope of Work|
Content strategy, audit and planning
|Complete audit of client’s existing content inventory across website, social channels, marketing collateral - ensuring its consistent, high quality and compliant.||Order Now|
|We will set up a content marketing repository (digital hub) for content creation, assets, work-flow, resources, roles-wise, and partners with calendar, alerts& milestones for use across client’s departments, agencies, product managers.|
Say goodbye to emailing Word files, attachments, versions and other time wasters.
|Installation, customization, integration, testing & training at no extra charge.||Order Now|
Whitepapers: The white paper topic, goal, length, sections, material, tone will be client’s preference across the below categories
Evaluator’s guide: to explain the features and benefits to a prospect. Usually a backgrounder.
Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor.
Overview: An overview of a certain market, or to redefine a market niche favorable to a certain vendor. Usually a problem/solution flavor.
Position paper: to argue for a certain approach to solving a problem, rather like an opinion piece. Usually a problem/solution.
Product briefing: high-level features, for journalists and analysts at launch.
Special report: Any type of hybrid white paper.
|Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms.||Each whitepaper will have up to 2,000 words.|
Work includes research, writing, editing, email/phone interviews with the concerned customer, proof-reading & expert review.
Infographics & Charts
|Visual presentations, charts of key ideas about a topicto grab viewers' attention and get your point across in style in print, mobile and web. Used by more than half of B2B companies to prove a point with hard data.||We will create the script, Design – including icons, images, flow-charts, illustrations and ensure.||Order Now|
Case Studies/Customer Success Stories
|The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies.||Either vertical (government, SMB, corporate, retail etc), role based (marketing, IT, HR,), need and challenge-based mapped against client’s products or service.||Order Now|
Newsletters & Corporate Magazine
|Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies.||Design of newsletter, HTML, text & mobile version for any device, or email client with detailed tracking and analytics.|
We will create, translate the & provide the ‘ready to send’ format to client’s marketing team.
Videos & Animation
|Ideal for training, help desk, users, sales, HR, explainer, demos, and marketing a complex product or servicefor the website, social media, presentations, events to grab the audience's attention in minutes.||Script, design, translation and voice over in any major language, subtitles with ready to use web & mobile friendly videos.||Order Now|
Social Media Optimization
|Stream of fresh blog and social content with daily tweets, sharing news, updates, trends optimized Twitter, LinkedIn, Instagram, Pinterest and Facebook.||Content creation and curation, scheduling, distribution, translation &tracking.||Order Now|
Kits (Press, Sales, Customer & Partner, Distributors)
|The branded kit will consist of a folder with card holder and slots for the various brochures, CD, USB etc with vertical specific brochure and case study.||Product demo-scripting, video recording, voice over - design, animation, building vertical specific presentation.||Order Now|
Translation & Localization:
|Customers do not necessarily speak or read English on consumer facing content like websites, apps, collateral. By providing localized content in their native language make a bigger, wider impact.||We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response.||Order Now|
Social & Media Content Monitoring:
|-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.|
-The content can be circulated via website, blog, social media, newsletters for SEO.