Travel & Hospitality

New trends in travel marketing

No doubt advertising and mass media communication still has its place in the marketing of hospitality and travel, but content marketing, which speaks directly to the consumer is gaining more and more importance.

The increasing importance of having useful content online is highlighted by a study*1 commissioned by Google Inc., and conducted by Ipsos Media CT:

  • 68%of travellers now research online before they decide where to go and how to travel;
  • 42%use smartphones or tablets while travelling to get travel and vacation-related information.

Online content: more prospects

The study reveals many fascinating facts underlining the importance of having more useful content online:

  • 58% of leisure travellers and 64% of business travellers start their planning and booking process with search. This underlines the importance of content, centralto being found in organic search.
  • 66% of leisure travellers and 60% of business travellers will spend more time online before booking travel and accommodation.
  • 65% of business travellers book directly on company sites rather than via online travel-agencies–an increase of 11% year on year.
  • The Internet is pivotal in inspiring travel ideas as well as in planning travel. Next to word of mouth, the Internet is the most quoted source of inspiration for new travel. In planning travel, it is the most important source.

Your Website: The Focus of Online Bookings

65% of travelers book travel directly on company sites more often than via online travel agencies, an 11% increase from last year.

There is little doubt that the Internet is increasingly becoming everyone’s go-to for both inspiring travel ideas and in planning travel.

Further, a growing number of travellers (11% more than last year) book directly on company websites rather than on online travel agencies. This means that it is now vitally important that your website is content rich, looks perfect in mobile, speaks the customer’s language, attract and retain visitors until they have made their purchase. Tall order? Yes, but doable.

Content HQ can provide vital material that makes all the difference between your visitor clicking away to some other web location or staying and buying:

  • Content in 200+ languages – because travel is a global industry
  • Social Media posts
  • Blog posts
  • Infographics
  • Mobile content
  • Mobile apps
  • Magazines (digital/print)
  • Video scripts
  • Materials for in-person/virtual events
  • Websites

Get in touch with us to see how much of a difference we can make in your bookings!

How We Can Help Your Company?

What?The ValueOur Scope of Work

Content strategy, audit and planning

Complete audit of client’s existing content inventory across website, social channels, marketing collateral - ensuring its consistent, high quality and compliant.Tick IconOrder Now
Content Manual

Content Manual

Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency.Tick IconOrder Now

Content Extranet

We will set up a content marketing repository (digital hub) for content creation, assets, work-flow, resources, roles-wise, and partners with calendar, alerts& milestones for use across client’s departments, agencies, product managers.

Say goodbye to emailing Word files, attachments, versions and other time wasters.

Installation, customization, integration, testing & training at no extra charge.Order Now

Whitepapers: The white paper topic, goal, length, sections, material, tone will be client’s preference across the below categories

Evaluator’s guide: to explain the features and benefits to a prospect. Usually a backgrounder.

Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor.

Overview: An overview of a certain market, or to redefine a market niche favorable to a certain vendor. Usually a problem/solution flavor.

Position paper: to argue for a certain approach to solving a problem, rather like an opinion piece. Usually a problem/solution.

Product briefing: high-level features, for journalists and analysts at launch.

Special report: Any type of hybrid white paper.

Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms.Each whitepaper will have up to 2,000 words.

Work includes research, writing, editing, email/phone interviews with the concerned customer, proof-reading & expert review.

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Infographics & Charts

Visual presentations, charts of key ideas about a topicto grab viewers' attention and get your point across in style in print, mobile and web. Used by more than half of B2B companies to prove a point with hard data.We will create the script, Design – including icons, images, flow-charts, illustrations and ensure.Order Now
Case Study

Case Studies/Customer Success Stories

The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies.Either vertical (government, SMB, corporate, retail etc), role based (marketing, IT, HR,), need and challenge-based mapped against client’s products or service.Order Now

Newsletters & Corporate Magazine

Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies.Design of newsletter, HTML, text & mobile version for any device, or email client with detailed tracking and analytics.

We will create, translate the & provide the ‘ready to send’ format to client’s marketing team.

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Data Sheets

Data sheets

Technical Details for niche audience.Content & DesignOrder Now
presentations

Presentations (PPT/Web-based) Slide decks

3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions.Content & DesignOrder Now

User Guides

Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service.Tick IconOrder Now
Videos

Videos & Animation

Ideal for training, help desk, users, sales, HR, explainer, demos, and marketing a complex product or servicefor the website, social media, presentations, events to grab the audience's attention in minutes.Script, design, translation and voice over in any major language, subtitles with ready to use web & mobile friendly videos.Order Now
webinars

Webinars/Webcasts

Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A.Tick IconOrder Now
SMO

Social Media Optimization

Stream of fresh blog and social content with daily tweets, sharing news, updates, trends optimized Twitter, LinkedIn, Instagram, Pinterest and Facebook.Content creation and curation, scheduling, distribution, translation &tracking.Order Now

Leaflets/Pamphlets/Flyers/Brochures Supplements/Special Guides

Marketing collateralContent, design & translationOrder Now
Press

Kits (Press, Sales, Customer & Partner, Distributors)

The branded kit will consist of a folder with card holder and slots for the various brochures, CD, USB etc with vertical specific brochure and case study.Product demo-scripting, video recording, voice over - design, animation, building vertical specific presentation.Order Now
Proposal

RFP (Proposals, tenders)

Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales & marketing.Tick IconOrder Now
Articles

Articles (Thought Leadership):

Ghost writing guest columns on behalf of client for blogs, newspapers, magazines.Tick IconOrder Now
Direct Mailer

Direct Mailers

For print and email – precise and persuasive.Tick IconOrder Now
Speeches

Executive Speeches

For events, conferences and meetings.Tick IconOrder Now
Report

Custom Research Reports

To collate data, backed by primary, secondary research with expert validation.Tick IconOrder Now
SEO

Multi-lingual SEO

Complete audit, optimizing the entire site with meta-tags, keywords, back-links, and increasing traffic for lead generation.Tick IconOrder Now
Translation

Translation & Localization:

Customers do not necessarily speak or read English on consumer facing content like websites, apps, collateral. By providing localized content in their native language make a bigger, wider impact.We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response.Order Now
Manuals

Manuals
(Product, Technical, Sales, HR)

Improve, standardize and edit existing or create new manuals.Tick IconOrder Now
Content Monitoring

Social & Media Content Monitoring:

-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.

-The content can be circulated via website, blog, social media, newsletters for SEO.

Tick IconOrder Now
ConsultingTranslationCopywritingSEOProof ReadingSocial MediaTranscribingWeb contentInfographicsDesignBrochuresWhitepapersCase studies